Founded 2017
Founders David Sutton, CEO Andre Woons, CTO

In a world where diamond sales have become increasingly competitive and customers no longer
settle for what they can find locally, Nivoda’s in-store and online retail tools empower jewelers to sell more efficiently and effectively.

Jewelry retailers face complex logistical challenges in sourcing natural and lab grown diamonds that meet high quality standards and comply with ethical practices. These difficulties leave many retailers struggling for consistent quality in an industry that demands the best.

Nivoda is dedicated to building a trusted global marketplace for the jewelry industry, continually prioritizing the customer experience and simplifying international trade processes.The company’s global logistics network guarantees efficient fulfillment, rigorous quality control and on-the-ground support for buyers and sellers.


Founders

David
Sutton

CEO

After spending his whole professional life in the diamond and jewelry industry, living and running businesses in South Africa, Hong Kong and the UK, David has a wealth of knowledge and experience which he has channeled into Nivoda.

Linkedin

Andre
Woons

CTO

Andre has over 10 years of experience in software engineering and leads the technical strategy and development of Nivoda’s platform. He is focused on building the global infrastructure for the jewelry industry to trade as efficiently as possible, reducing the time taken to search, buy, ship and pay.

Linkedin

Milestones

2017

Founded at Entrepreneur First

2018

Amsterdam & Hong Kong offices open

2019

Mumbai office opens

Seed ($600,000) led by Angels

2020

Lab grown diamonds added to inventory

2021

New York office opens

Over 1 million diamonds in inventory

2022

Series A ($11 million) led by Headline

2024

Series B ($30 million) led by Avenir Growth Capital

Series C ($51 million) led by Northzone

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